18tre
Categories
Branding, Digital
Client
18tre
Services
Branding Strategy Web design
Year
2025
18tre is a digital studio focused on brand identities and web experiences, shaped through a methodical and design-led approach.
The project began with the need to define a clear visual language, able to support both strategic thinking and execution.
It had to convey precision and intent, while remaining open enough to adapt across different formats and contexts.
18tre is a digital studio focused on brand identities and web experiences, shaped through a methodical and design-led approach.
The project began with the need to define a clear visual language, able to support both strategic thinking and execution.
It had to convey precision and intent, while remaining open enough to adapt across different formats and contexts.
The identity was developed as a flexible framework rather than a fixed outcome.
A grid-based logic defines proportions, spacing and rhythm, creating a foundation that guides every application.
Visual elements were reduced to the essential, allowing typography and layout to carry most of the expression.
This approach creates a language that feels controlled, balanced and easy to extend over time.
The identity was developed as a flexible framework rather than a fixed outcome.
A grid-based logic defines proportions, spacing and rhythm, creating a foundation that guides every application.
Visual elements were reduced to the essential, allowing typography and layout to carry most of the expression.
This approach creates a language that feels controlled, balanced and easy to extend over time.
The project comes to life across digital touchpoints, from the website to visual assets and communication materials.
Its strength lies in its ability to adapt while preserving a clear direction, supporting both everyday use and more expressive outputs.
The result is a visual language that remains stable over time, while allowing enough flexibility to grow and evolve.
The project comes to life across digital touchpoints, from the website to visual assets and communication materials.
Its strength lies in its ability to adapt while preserving a clear direction, supporting both everyday use and more expressive outputs.
The result is a visual language that remains stable over time, while allowing enough flexibility to grow and evolve.
