Drype
Categories
Graphic Contest
Client
Drype
Services
Branding Packaging Visual identity
Year
2024
Drype is a concept developed for a graphic contest, built around the idea of light, refreshing alcoholic drinks.
The aim was to create a brand that could feel playful and distinctive, standing out through a clear and immediate visual language while communicating freshness and variety in a simple, recognizable way.
Drype is a concept developed for a graphic contest, built around the idea of light, refreshing alcoholic drinks.
The aim was to create a brand that could feel playful and distinctive, standing out through a clear and immediate visual language while communicating freshness and variety in a simple, recognizable way.
The identity is driven by a bold visual direction that combines bright colors with simple, symbolic shapes, creating a system that feels expressive without becoming complex.
Each variant is defined through a limited set of elements, allowing the brand to expand naturally while maintaining a cohesive look.
Typography remains clean and direct, leaving space for color and composition to carry most of the character and reinforce the overall sense of energy.
The identity is driven by a bold visual direction that combines bright colors with simple, symbolic shapes, creating a system that feels expressive without becoming complex.
Each variant is defined through a limited set of elements, allowing the brand to expand naturally while maintaining a cohesive look.
Typography remains clean and direct, leaving space for color and composition to carry most of the character and reinforce the overall sense of energy.
The result is a vibrant and flexible identity that works naturally across packaging and communication, where each product feels part of a larger family while maintaining its own personality through color and composition.
The brand stands out for its immediacy and energy, creating a visual presence that feels light, contemporary and instantly recognizable.
The result is a vibrant and flexible identity that works naturally across packaging and communication, where each product feels part of a larger family while maintaining its own personality through color and composition.
The brand stands out for its immediacy and energy, creating a visual presence that feels light, contemporary and instantly recognizable.
