Il Melograno
Categories
Visual identity
Client
Trattoria il Melograno
Services
Branding Editorial design Menu design Art direction
Year
2026
Trattoria Il Melograno is a family-run restaurant rooted in authentic hospitality and traditional local cuisine. Surrounded by the quiet atmosphere of the countryside, the place has built its identity through simplicity, familiarity and a strong connection to everyday rituals around food and gathering.
The project focused on redefining the visual language of the restaurant while preserving the warmth and honesty that already made the experience feel genuine and recognisable.
Trattoria Il Melograno is a family-run restaurant rooted in authentic hospitality and traditional local cuisine. Surrounded by the quiet atmosphere of the countryside, the place has built its identity through simplicity, familiarity and a strong connection to everyday rituals around food and gathering.
The project focused on redefining the visual language of the restaurant while preserving the warmth and honesty that already made the experience feel genuine and recognisable.
Rather than creating a completely new identity, the work approached the brand as a process of reinterpretation and refinement. Existing visual elements and vernacular references were carefully revisited through a more intentional editorial direction, balancing tradition with a quieter contemporary sensibility.
Typography, printed materials and visual applications were designed to feel tactile, understated and lived-in, allowing the identity to reflect the atmosphere of the place without becoming nostalgic or overly curated.
Rather than creating a completely new identity, the work approached the brand as a process of reinterpretation and refinement. Existing visual elements and vernacular references were carefully revisited through a more intentional editorial direction, balancing tradition with a quieter contemporary sensibility.
Typography, printed materials and visual applications were designed to feel tactile, understated and lived-in, allowing the identity to reflect the atmosphere of the place without becoming nostalgic or overly curated.
The resulting identity strengthens the perception of the restaurant while remaining deeply connected to its original character. Across menus, printed materials, photography and physical applications, the system creates a more coherent and recognisable experience, helping the restaurant communicate its authenticity through a calmer and more contemporary visual language.
The resulting identity strengthens the perception of the restaurant while remaining deeply connected to its original character. Across menus, printed materials, photography and physical applications, the system creates a more coherent and recognisable experience, helping the restaurant communicate its authenticity through a calmer and more contemporary visual language.
