ggunfolds
Categories
Branding, Digital
Client
Giorgia Giuliani
Services
Branding Strategy E-commerce design
Year
2026
GG is a womenswear brand built around freedom of expression and a personal approach to style. The project focused on translating this character into a cohesive visual identity and online store, creating a connection between the brand’s visual world and the experience of discovering its collections.
GG is a womenswear brand built around freedom of expression and a personal approach to style. The project focused on translating this character into a cohesive visual identity and online store, creating a connection between the brand’s visual world and the experience of discovering its collections.
The identity combines an expressive monogram and butterfly symbol with a restrained palette of blush pink, warm neutrals and deep burgundy. Applied across packaging and digital touchpoints, these elements give the brand a soft yet distinctive presence, while editorial imagery adds warmth and character.
The identity combines an expressive monogram and butterfly symbol with a restrained palette of blush pink, warm neutrals and deep burgundy. Applied across packaging and digital touchpoints, these elements give the brand a soft yet distinctive presence, while editorial imagery adds warmth and character.
The Shopify store extends this visual language into a responsive shopping experience, balancing editorial photography with clear navigation and considered product pages. Particular attention was given to the relationship between imagery, information and layout, creating continuity from the first impression of the brand through to the details of each garment.
The Shopify store extends this visual language into a responsive shopping experience, balancing editorial photography with clear navigation and considered product pages. Particular attention was given to the relationship between imagery, information and layout, creating continuity from the first impression of the brand through to the details of each garment.
